I don't buy that it'll die for good. Although, if it does collapse in the near-term, I wonder what Musk will do with it. It's just hard for me to envision him ever admitting failure and selling at a huge loss.
Also, there's still a small part of me that wonders if he's destroying it on purpose. I have zero theories as to why, but it's just hard for me to imagine his moves have actually been a good-faith effort. I know his "innovative genius" image is mostly BS, but I can't deny that he has a track record of having good business sense.