Because of his reputation as an old-school kind of coach and his very serious courtside manner, fans may be surprised to hear that head coach Mike Krzyzewski has been so supportive of social media utilization. But as Bradley can attest, having the support of the head coach of your program is crucial when developing a social media strategy.
“Coach K has believed in and trusted our social media team to deliver since day one. We might think that social media is the most important thing in the world, but we can’t build a staff, have a comprehensive content schedule and produce top-notch content without the backing of the coaching staff and athletic department. We’ve definitely been fortunate to have that from Coach, our coaching staff, Mike Cragg, Jon Jackson and Dr. White.”