2) At the start of every season, ESPN declares the Big 12 the greatest conference in the history humanity and then they play each other for four months, so it never gets disproven
It has admittedly had a great four year run.
2019 - Texas Tech loses in the title game to UVA in OT
2020 - Kansas finishes as consensus #1 when COVID kills the season, with Baylor also in the top 5
2021 - Baylor wins the national title
2022 - Kansas wins the national title
Meanwhile, the P12‘s last title came in 1997, and the B10‘s in 2000.